Companies who are attending a trade show or exhibiting at another venue have a number of important decisions to make regarding the design of their exhibition stands. However, one of the most crucial revolves around the layout of the stand itself and the way in which passersby are able to gain access to the booth.

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In many cases, the exact layout will depend on the floor space you have been allocated. For example, the most common type of stand is a row stand, or wall stand, which is accessible from the hall aisle, has three walls, and is adjoined on three sides by neighbouring stands. Alternatively, if the space you have been allocated is on the end of a row, you might instead opt for a corner stand, which is open on two sides and has two walls.

With that said, one interesting trend that has emerged in recent times is the use of open exhibition stand designs; especially by companies who want to make a big impact. In the past, open designs have sometimes been criticised for being difficult to manage and for the lack of wall space, so why have they grown in popularity?

Benefit 1: Easy Access

Perhaps the most obvious reason why companies opt for open exhibition stand designs is the ease of access, which makes them more attractive for attendees. While a stand that is only open on one side may cause a queue to form, or result in people’s view of certain parts of the display is blocked, open designs are accessible from all sides.

This means that visitors are able to walk through the display and look at the products or displays in their own time. Of course, some of the key challenges to this type of stand design include having enough staff and making sure those you have been attentive enough to cross from one side of the display to another to meet the needs of visitors.

“Island stands can be very effective in delivering footfall,” says Richard Edwards, the director of exhibition specialists Quatreus, writing for Marketing Donut.

“However, you will need to anticipate the main entry point so you can angle branding and other features to greet new visitors.”

Benefit 2: Standing Out

Another big reason why open exhibition stand designs have increased in popularity recently is that they allow exhibitors to stand out from the crowd. Rather than having a stand up against a wall, open exhibitions are located somewhere in the middle of the trade show floor, which naturally sparks the curiosity of visitors.

Indeed, many exhibition companies recommend open stand designs for companies with a high profile, or those who are hoping to make an especially big impact at a specific show, precisely because they indicate a level of prestige.

“A peninsula stand is a true eye-catcher and a means to show you are an A-brand and/or market leader,” say Enigma Visual Solutions, a company who offers a range of different exhibition services. Nonetheless, they point out that this type of high-level branding can come at a high price when compared to more traditional stand designs.

Benefit 3: Custom Designs

Finally, open exhibitions allow companies to unlock a huge range of possibilities when it comes to the actual design of the stand. As a result, they are a fantastic option for those businesses who are willing and able to spend a little bit extra on creating a jaw-dropping, custom-built display.

Where the lack of walls was once seen as a limitation of island-type displays, it is now more often being seen as an opportunity by designers and brands who have flipped the concept into a USP at their shows. The sheer amount of floor space, combined with the possibility of using free-standing presentation furniture in exciting and creative ways, can often lead to stunning designs, which attract even more attention.

It is worth noting, however, that there are logistical issues to overcome when opting for unique, open designs. For example, a custom stand tends to take longer to build, meaning you will need to give your design company more notice, and they may also require more help to set up, which can mean added costs and extra work.

Benefit 4: Branding

Finally, standing out from the crowd with a central open exhibition stand design will allow the company to accentuate certain brand values in a way that more traditional designs would not be able to achieve. An open design sends a clear message of a company that is keen to be different. It also reaffirms the brand as ‘open’ and welcoming to all. It shows a willingness to go the extra mile and breaking down barriers. These attributes can be strengthened by the clever use of graphics and brand messages within the stand design so that layout and branding reinforce each other for maximum impact.

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Anybody who attends exhibitions in a competitive sector will understand that this type of in-built design-led message is very powerful in a busy exhibition hall where people’s attention can get ‘saturated’ within the first hour of their visit.

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How does 2 side open exhibition stall design add value to your business promotion strategy?

The alluring, functional and engaging exhibition stalls add value to the marketing initiatives of all-sized businesses. From the use of rich colours, brand-specific shades merged with the modern elements to showcase the USPs of the company and strategically planning the agenda of exhibition stall designing to personalizing the visitors’ experience, it is important to focus on the fabrication of an exhibition stall. Particularly, in the case of 2 side open exhibition stall design, the access from sides and good exposure makes this variant, the centre of attraction at the trade show. In fact, this type of exhibition stall attracts comparatively higher traffic as the brand value is presented in a brilliant manner.

The two-side open design used for the fabrication of exhibition stall is used for trade shows, exhibitions and conferences. The two openings on the two sides of the exhibition stall are among its USPs and thereby, the accessibility from multiple directions becomes easier. Moreover, the increased visibility of the brand’s products and services being displayed in the 2 side open exhibition stall improves visitor engagement.

Top features of a two-sided open exhibition stall design

#1 Central Display

The products or services to be promoted at the tradeshow/exhibition are positioned centrally as a part of this exhibition stall fabrication strategy. The whole idea of the 2-side exhibition stall design is to attract visitors towards the booth from both sides.

#2 Engagement Zones

Showcasing the interactive element of the brand promotion strategy is always the best idea to retain visitor engagement. Hence, the engagement zones of this exhibition stall are aimed at conducting product demonstration, services’ briefing, representatives of the company interacting with the audience and imparting know-how or newly launched services.

#3 Open Layout

Mobility of the visitors is uninterrupted while entering and moving out of the exhibition booth. Thus, the 2 side open exhibition stall design attracts the visitors as they can enter & exit from either of the two sides of the stall.

#4 Traffic Retention

When the free-flow movement and congestion-free structure of exhibition stall fabrication are emphasized on, it becomes easier to retain the visitor traffic. Moreover, it is the consistent traffic and stable engagement rate that adds value to BTL activities of the business.

#5 Outstanding yet relevant branding elements

Primarily, showcasing the brand story in the positive way through the branding elements is an aspect that should be executed with utmost accuracy. Whether it is the series of signage or the other business promotion elements, the exhibition stall design should summarize the essence of the brand visually, factually and through structural credibility. It also implies that business portrayal are strategically managed in the entrance and exit of the two-sided exhibition stall.

#6 Visually appealing design

It is essential to use attractive and interactive design elements, but, their relevance & utility need to be focused on too. In the case of 2-side exhibition stall designing strategy, appealing colours, interactive graphics, and other visual elements that resonate with the brand story are effectively used by the professional stall designers.

Make the implementation of two-side exhibition stall designing easier, realistic and cost-effective

The objective of using 2 side exhibition stall design strategy is to maximize the visibility of the brand, improve the accessibility and increase the engagement prospects by focusing on the interactive design & robust exhibition stall fabrication. But, yielding the most out of the business promotion opportunities optimally can become easier and better for exhibitors by hiring the seasoned 2 side exhibition stall design experts who collaborate with the stall manufacturing specialists to visualize the structural and appearance-wise aspects to be effectively used in the final outcome.

In short, the two access options of exhibition stall (entry & exit), height of the exhibition booth, the strategic approach to showcase brand story, budget-friendly personalized approach of exhibition stall designing and the result-driven design & fabrication goals are planned by the experienced exhibition stall designers & construction professionals. On the flipside, if all these aspects are singlehandedly managed by the exhibitors with lesser or no technical experience of exhibition stall design & fabrication can be time-consuming and incur high expenses on aligning the designing elements from the scratch.

Therefore, partnering with the top exhibition stall designing & construction company will be the practical decision to discuss the brand visibility, marketing goals, layout and the other objectives to be showcased through the two-sided exhibition stall. Probably, the best part is that the portfolio of the company can be helpful in visualizing the options of displaying products and services within the accessibly designed exhibition stall. Apart from the previous track record and the ideas from the portfolio, the customized approach of the exhibition stand designers & fabricators will ensure the accurate blue-print of the two-sided exhibition stall design matches your brand story & marketing promotion goals.

Looking for the quick recommendation for the exhibition stall designing & construction services that promise the versatile and visually impressive results? Your search ends at Panache Exhibitions, log on to https://www.panache-worldwide.com/ to take a tour of our comprehensive exhibition stall design, construction and custom stand design services.

Want more information on 2 Side Open Exhibition Stalls? Feel free to contact us.