Key Questions to Ask When Ordering Makeup Packaging Manufacturer

Your packaging is one of the key things that sets you apart from other beauty brands. Hiring a package designer is one of the best investments you can make from your beauty business because they take your vision for your packaging and bring it to life. 

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Types of packaging

The first type is the primary packaging. This is the layer of packaging that touches your product, like a lipstick tube, shampoo, makeup compact, skin cream tube, or perfume bottle. The main purposes of the primary packaging, also known as the primary component, are to protect and preserve the product and to provide the functionality to use the product. When you look for primary components, keep these 2 purposes in mind. You want to make sure that your primary component keeps your product in prime condition for as long as possible, and that it is functional and easy to use. 

The second type of packaging is the secondary packaging or the box that contains your primary packaging. This could be a box containing a lipstick tube, skin cream, or a perfume bottle. It could also be a box or bag designed to contain multiple products. The main function of the secondary packaging is to appeal to your customers through branding. Keep this in mind when looking for secondary packaging. 

When do you need to find a different manufacturer for your product and packaging components?

Now that you’ve learned about the different types of packaging, it’s time to find your packaging components. These include the primary component, or the container for your product, and the secondary packaging, or the box your product comes in. 

For primary components (the container):

• You want different containers than those provided by your manufacturer 

For secondary packaging (the box):

• You don’t like the packaging provided by your product manufacturer 
• You are using multiple manufacturers for private label manufacturing

Step 1 to find your primary components: Research and talk to manufacturers

When deciding which manufacturer to work with for primary components, you first need to find out their minimum order quantity and the price per unit you are buying. Once you determine if their components are in your desired price range, ask how long they have been in business and how long they plan to continue making that component. Some additional questions to ask include:

• What’s your MOQ? (Minimum Order Quantity?)
• What is your price per unit?
• How long have you been in business?
• How well is this unit selling?
• Do you print or silkscreen on the packaging?

If they’ve been in business for a long time, it’s more likely that their business will stick around in the future. You also want to make sure they’re planning to continue making that unit for a long time because you don’t want to be forced to find an alternative in the future. Ask them if the unit is selling well. If they say yes, it’s likely that they will continue selling it in the future. 

Step 2: Determine if the component will work with your product

If you decide you want to try out a primary component, the next steps are to:

• Get 2-3 samples
• Send 2 samples to your manufacturer(s) so they can…
  • See if their machines can fill them 
  • See the shelf life of the product

Step 3: Designing and putting information on the primary component

Design can be:

• Hot-stamped (gold or silver)
• Silk-screened (each color is printed separately, looks more vibrant, costs more, fewer colors)
• Printed (colors are printed at the same time, colors tend to be more muted)
• Labeled 
  • Some manufacturers do this, but the options are limited
  • You may be able to send your designed labels to the manufacturer. Call to find out.
  • Have your packaging designer design the label and send it to a printer like Sticker You.

Before moving forward with your primary component printing or labeling, get printed samples. Most primary and secondary printers will send you a sample of their work. Some charge and some don’t. If they do, I highly recommend you pay the fee to see the samples. This can be helpful to see both their quality and to see examples of secondary finishes are available to you. 

Steps to finding your secondary packaging:

Now that you’ve understood the best way to find your primary components, it’s time to find your secondary packaging. Explained below are the three main steps that’ll help you do this with ease. 

Step 1: Talk to manufacturers

When looking for a manufacturer for your secondary packaging, you want to call them and ask them these questions:

• What are your MOQ (Minimum Order Quantity) and price per unit?
• What do I need to do to get the artwork to you?
• What is the turnaround time to get the boxes after I send the artwork?
• Do you charge for printing different versions of my design?

Then you’ll want to ask the turnaround time to get the boxes once you send them your artwork. Also, ask if they charge for printing different versions of the same design. For example, you may be selling 3 different lipstick shades. The design will remain the same but the wording will change. Some manufacturers charge for this, while others will do it for free. 

Step 2: Designing the box

The next step is actually designing the box. Follow the steps below:

• Get samples from the printers
• Request an estimate
  • Include costs for:
    • Plate charge (if you’re providing your own dieline)
    • Sample box
    • Matchprint
    • 3D printed mockup (if available)
• Get the dieline (blueprint for the box)
  • Either ask the manufacturer to send it to you or have your designer make it 
  • The manufacturer usually charges $100-$250 to have a custom dieline (plate charge)
• If your designer made the dieline, send it to the manufacturer 
• Ask for them to send you a sample box (blank mockup)
• You send them your print-ready artwork
• Ask them to send you a matching print so that you can check that all the colors look good 
• Have them send you a 3D mockup 

Step 3: Follow FDA requirements for labeling packaging

Last but not least, make sure to visit http://bit.ly/FDAbeautylabeling for guidance on labeling within the FDA’s boundaries. 

• The FDA considers your website an extension of your labeling and it should have all the required information as well
• Even if you use a bag, you still need to include a card with all of the information on it

The Advantages of Working With a Package Designer

A package designer is also instrumental when you’re working with packaging manufacturers. 

5 must-haves when evaluating packaging designers are:

• They specialize in the beauty industry
• They specialize in package design
• You like their design style 
• They have a track record of success
• They have a strategic process

You want to work with someone who is an expert in your niche and in packaging design specifically because they will be able to help you stand out from your competition. It’s also important that you connect with some of their work because that lets you know that they are likely to create something you like.

Takeaway

On the way to finding the right packaging for your beauty product, consider hiring a package designer to assist you with your endeavors. Their assistance will help you to speed up the process as well as gain an insightful view into what types of packaging will work best for your product. 

The company is the world’s best Makeup Packaging Manufacturer(fr,ko,nl) supplier. We are your one-stop shop for all needs. Our staff are highly-specialized and will help you find the product you need.

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Understanding the Importance of Packaging for Beauty Products

In today’s competitive market, the packaging of beauty products goes beyond simple containment. You may have top-notch ingredients and groundbreaking formulas, but it all boils down to how you present your products to the world.

A well-thought-out cosmetic bottle or beautifully designed skincare jar can make your product stand out. It plays a crucial role in attracting consumers, resonating with their aesthetic preferences, and communicating brand values. Innovative makeup packaging, pleasing to the eye, also boosts shelf appeal and increases perceived value, leading to an increase in sales.

Thus, understanding the importance of packaging is paramount – it’s not just about holding the contents but also enhancing the buyer’s experience, offering a taste of the luxury or practicality within.

Identifying Your Target Audience and Their Preferences

Knowing your target audience well, that’s the secret sauce of success in any industry, and the beauty industry is by no means an exception. Personal identification with the customer’s needs and values has the power to turn a one-time purchase into a lifelong customer relationship, transforming your makeup or skincare packaging into an enduring and attractive symbol. For example, if millennials are your primary targets, vibrant cosmetic bottles with distinctive shapes or makeup with cute packaging can appeal to them. Moreover, understanding their inclinations towards sustainability can push you towards eco-friendly cosmetic packaging supplies catering to their appreciation for environmental responsibility.

Evaluating Different Packaging Materials

Pros and Cons of Glass Packaging for Cosmetic Products

Glass is a luxurious, recyclable material that’s ideal for a vast array of beauty products. Matched with a unique cap or dispenser, a glass bottle with transparency can bring a touch of high-end allure to your product line. Glass doesn’t leach chemicals, and it protects your beauty products effectively. Nevertheless, glass has its setbacks. Glass can be a bit heavy and needs careful handling, as it’s prone to breaking. Plus, transporting glass skincare bottles might require additional packaging to prevent damage, potentially diluting the environmental benefits of this material.

The Versatility of Plastic in Cosmetic Packaging: LDPE, PET, HDPE

On the other side of the spectrum, plastic offers a cost-effective, versatile, and durable solution to packaging needs for cosmetics. LDPE is lightweight and flexible, perfect for squeezy tubes and bottles. PET is clear, strong and food-safe, ideal for displaying vibrant makeup with cool packaging.

HDPE is durable and resistant to many different types of chemicals – excellent for packaging products like facial cleansers or astringents. However, not all types of plastics are recyclable, and some can have harmful chemicals. Picking the right plastic for cosmetics packaging, whether it be a lotion tube or a face cream jar, involves balancing functionality, aesthetics, cost, and environmental impact.

Choosing the Right Type of Container: Jars, Bottles, Tubes

When to Choose Jars for Your Beauty Products?

Jars, especially glass ones, exude a sense of luxury and are perfect for thick, creamy products like moisturizers and masks. They allow consumers to see and access the product easily, enhancing the user experience. However, jars might not be the best choice for products sensitive to light and air.

The Advantages of Bottles for Certain Products

Bottles, whether glass or plastic, are versatile and suitable for a wide range of beauty products, from serums to liquid foundations. They can be paired with various dispensing options like pumps, droppers, or sprays, offering a controlled, hygienic application.

Why Tubes Might Be the Best Choice for Your Product?

Tubes, typically made from plastic, are lightweight, portable, and perfect for products like lip balms, gels, or creams. They’re easy to use, hygienic, and can be designed to stand out on the shelves.

Learning from Successful Packaging Designs: Case Studies

Studying successful packaging designs can provide valuable insights. For instance, consider how some brands use minimalist design to convey a clean, straightforward approach to personal care. Others use vibrant colors and unique shapes to appeal to a younger, trendier audience.

Navigating Legal and Regulatory Aspects of Cosmetic Packaging

When it comes to cosmetic packaging, it’s not just about aesthetics and functionality. You also need to consider the legal and regulatory aspects. This includes ensuring your packaging complies with regulations regarding material safety, labeling, and claims. For instance, your packaging must clearly display ingredients, usage instructions, and warnings. Also, if you claim your product is organic or natural, you need to meet specific criteria. Working with a knowledgeable cosmetic packaging supplier can help you navigate these complexities.

Keeping an Eye on Future Trends in Cosmetic Packaging

Understanding the Importance of Sustainable Packaging

Sustainability is more than just a buzzword; it’s a movement that’s here to stay. Consumers are becoming increasingly conscious of their environmental footprint, and they expect the same from the brands they support. This shift is driving the beauty industry towards more sustainable packaging solutions, such as biodegradable materials and refillable containers.

Choosing Eco-Friendly Materials for Your Packaging

Eco-friendly materials, such as post-consumer recycled plastic, bioplastics, or even paper, are gaining popularity. These materials can significantly reduce the environmental impact of your packaging. However, it’s essential to balance sustainability with functionality and aesthetics.

Selecting a Reliable Beauty Packaging Supplier

Choosing a reliable supplier is crucial. They should not only provide high-quality packaging but also understand the beauty industry’s nuances. They should be able to guide you through the process, from selecting the right materials and containers to ensuring regulatory compliance.

Finalizing Your Packaging Choice: A Checklist

Before you seal the deal on your packaging choice, it’s essential to run through a checklist to ensure you’ve covered all bases. This includes:

• Material Suitability: Does the chosen material suit the product? For instance, certain essential oils might degrade plastic over time.
• Aesthetic Appeal: Does the packaging align with your brand’s image and resonate with your target audience?
• Functionality: Is the packaging user-friendly? Think about the ease of opening, dispensing, and resealing.
• Sustainability: Have you considered the environmental impact of your packaging? Opting for eco-friendly materials can be a significant selling point.
• Cost: While it’s essential to invest in good packaging, ensure it aligns with your budget and doesn’t inflate the product’s cost excessively.

Implementing Your Packaging Design: Production and Quality Control

Once you’ve finalized your packaging design, the next step is production. Collaborate closely with your cosmetic packaging supplier to ensure the design translates well into the final product. Regular quality checks are vital. Ensure that each cosmetic bottle, skincare jar, or makeup container meets the set standards. Remember, packaging is often the first interaction a customer has with your product. Any compromise on quality can adversely affect your brand’s reputation.

Conclusion

In the vast world of beauty products, where competition is fierce, packaging can set you apart. It’s not just about containment but also communication. From the material you choose to the design you implement, every aspect of your packaging speaks volumes about your brand. 

So, invest time, thought, and creativity into it. After all, as they say, “First impressions last,” and in the beauty industry, that couldn’t be truer.

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